About the Role
Develop personals of the various customers of SawitPRO
Benchmark industry leading loyalty programs
Design and create the right loyalty program for SawitPRO customers’ to help retain customers and maximize the lifetime value of each customer to SawitPRO
Data Analysis and Insights: Analyze customer data and program performance metrics to derive insights, identify trends, and measure the effectiveness of loyalty initiatives. Utilize these insights to develop strategies for optimizing the loyalty program's impact and improving customer experiences.
Program Adoption and Expansion: Develop strategies to drive program adoption among Palm Oil Industry participants, including Upstream and Midstream stakeholders. Collaborate with industry partners to ensure program integration and engagement across the value chain.
Stakeholder Collaboration: Collaborate with internal stakeholders, such as marketing, sales, and operations teams, to align loyalty program initiatives with broader company goals. Work closely with external partners and vendors to enhance program offerings and ensure smooth program operations.
Program Communication and Training: Develop and implement effective communication strategies to educate and inform participants about the loyalty program, its benefits, and relevant updates. Provide training and support to internal teams and partners to ensure a consistent understanding and execution of loyalty program initiatives.
Compliance and Ethics: Ensure that the loyalty program adheres to legal and ethical guidelines, including data privacy regulations and industry best practices. Implement measures to protect customer data and maintain program integrity.
Role of the Customer Research Executive
Market Research - Conduct palm oil industry market research to understand the key value drivers within the industry
Customer Research - Meet, survey and conduct customer focus group studies to best understand customer needs, behaviours, challenges and motivations
Loyalty Program Strategy: Develop and execute the overall loyalty program strategy tailored specifically to the Palm Oil Industry, including the Upstream and Midstream sectors. Define program objectives, key performance indicators (KPIs), and success metrics.
Loyalty Program Operations: Oversee the day-to-day operations of the loyalty program, ensuring seamless functionality, accurate tracking of customer activities, and timely rewards and incentives delivery. Continuously monitor program performance and make data-driven recommendations for program enhancements.
Customer Engagement: Implement initiatives to enhance customer engagement and loyalty. Develop personalized and targeted loyalty marketing campaigns, promotions, and incentives to encourage participation, increase customer retention, and drive customer satisfaction.
Research Tools - Use online and offline tools to conduct market and customer research. Make recommendations of the right tools for SawitPRO
Execution KPIs – clearly define execution goals and KPIs to deliver on the experience portfolio of the organization
Requirements
Min. 3 years’ experience working in product research, market research, customer research, etc.
Experience: 3-5 years of experience in trade marketing or loyalty program management, marketing, or related roles within the Palm Oil, Bank, FMCG, Automotive, Membership and Rewarding Industry
Palm oil industry knowledge would be helpful
Loyalty Program Management: Proven experience in designing and managing loyalty programs, preferably in the digital space. Familiarity with loyalty program platforms, data analytics, and CRM systems.
About the Company
SawitPRO is a cutting-edge green digital agritech startup located in the heart of Jakarta. Our mission is to be the best innovator that improves the lives of everyone in the palm oil industry. Through our integrated end-to-end agri-platform, we create a win-win-win scenario for people, planet, and prosperity.
We provide integrated apps that connect the supply chain stakeholders in the palm oil industry (Mills, DO Agents, Smallholders, Harvesters, Drivers, etc.). Creating a digital ecosystem that essentially boosts their productivity with effortless work documentation, affordable yet original agri-inputs, and agronomist services.
Our commitment extends beyond providing innovative solutions; we aim to nurture every aspect of Indonesia's palm oil industry. By fostering growth and sustainability, we strive to bring positive change to the lives of individuals in the palm oil sector, one at a time.