About the Role
Provide overall creative direction to whole organization
Own the overall brand equity of SawitPRO including market positioning
Own the product/brand positioning of all products and services of SawitPRO
Spearhead and manage content strategy for both small and large projects, creating guidelines and templates for brand design, copy, art, and digital
Audit all current creative work of the various teams and suggest improvements for enhanced user engagement and experience
Participate in all creative and brainstorming sessions of the various teams to suggest new and innovative ways to build product, launch marketing campaigns and run business operations
Develop an in-depth understanding of the target customer personas and serve as an inhouse consultant on what will work and what will not work with such users
Teach people how to push creative boundaries within limited budget and time
Primary Responsibilities
Marketing creativity - Oversee, guide and direct the creative output of the marketing campaigns of SawitPRO - both online and offline.
Product Design creativity - Audit and suggest improvements to the product design of the product management team.
Loyalty Management team - Help in ideation, creation and design of new and innovative concepts to boost the growth of the loyalty program
Customer experience team - work closely with the eCommerce and sales team to come up with new and creative ideas to boost the sales of our eCommerce and offline products. Improve customer engagement and retention
Operational creativity - Work with the operations team to design and produce creative ways of conducting business operations from running the office to collecting user feedback, delivering products, conducting user webinars, etc.
Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and product managers in the strategic development of messaging and deliverable
Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives with fiscally responsibility
Demonstrated adequate leadership and people management in fostering creative ideas execution within the creative team.
Requirements
Education
Bachelor’s Degree in Computer Graphics, Game Design, Graphic Design, industrial design, product design, interior design or any other creative arts field is required.
Experience
Min. 10 years’ experience working as a copywriter, graphic designer, production artist, game designer, sketch artist, interior designer or any associated creative fields
Experience in innovating business models and developing new channels, business models or business transformation
Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred
Proven track record of creative design from ideation to implementation
Palm oil industry knowledge would be helpful
In depth knowledge of all online and offline channels of communication, marketing and advertising would be essential
Proven experience in managing teams, stakeholders, and overseeing large scale design projects.
Knowledge/Skills
Deep understanding of people and their motivations and behaviours
Sharp graphical and visual creativity skills. Excellent understanding of colours, fonts, layouts, language, human perception, etc.
Strong business acumen, including domain-specific knowledge of the manufacturing and resources companies and their business units
Excellent creative, analytical, strategic conceptual thinking and consulting skills.
Excellent oral and written communication skills, including the ability to explain digital concepts and technologies to business leaders, as well as business concepts
Must be a passionate human being with strong idealism and vision for a brighter future of Indonesia
About the Company
SawitPRO is the best innovator that improves the lives of everyone in the Palm Oil industry. SawitPRO develops an integrated end-to-end agri-platform, creating a win-win-win for people, planet and profit. Our missions are to improve the livelihood of Indonesia’s smallholders, to unlock value for the industry, and to strive in a demanding global market in traceability and sustainability of palm oil products.
We provide platforms that connect the supply chain stakeholders within the palm oil industry (i.e. Palm Oil Mills, Agents, Smallholders, and Agri Input vendors), create a digital ecosystem that removes friction points, and essentially boosts the productivity of the smallholders via access to affordable yet high quality agro-inputs, agronomic services, and high-quality planting materials.
We envision to be the game-changer that improves smallholders’ living standard, and helps our planet to meet the growing global demand for sustainable palm oil.